How bitwald helped reduce operational effort by 40%
Marketplace – Cashback & E-commerce
mycashbacks is a cashback portal with over 5,000 partners and globally active in Germany, Austria, Spain, Italy and USA. They strive to be the worldwide leading cashback portal.
The Challenge
The company was struggling with legacy systems that couldn't keep up with their growth. They were using three separate systems to manage their operations, which required significant manual effort and created data inconsistencies. As their business expanded internationally, these inefficiencies became a critical bottleneck.
Our Solution
We helped rebuilding their core infrastructure within 8 months and migrated away from a legacy system. Our approach focused on centralizing their data and making it accessible through an internal management tool. This eliminated the need for multiple platforms and significantly streamlined their operations.
Technical Approach
- Engineered a new backend with Hasura GraphQL and PostgreSQL on Google Cloud
- Implemented complex data migration scripts for near-zero-downtime transfer from disjointed systems
- Built custom Retool dashboard with role-based access control and audit logging
- Streamlined microservices into unified API endpoints
- Refactored legacy services to integrate seamlessly with new system core
- Created scalable infrastructure to handle peak traffic during promotional campaigns
Technologies Used
Node.js
React
TypeScript
PostgreSQL
Google Cloud
GraphQL
Hasura
Results & Outcome
The new unified system reduced operational effort by 40%, allowing the team to focus on growth rather than maintenance. Data inconsistencies were eliminated, reporting became more accurate, and the streamlined workflow significantly improved team productivity. The centralized dashboard provided better visibility and control over their entire operation.
40% reduction in operational effort
Enabled running significantly larger promotional campaigns
Streamlined data workflows across international markets
New capability for user incentivization features
Improved personalization and recommendation engine
Real-time analytics and reporting across operations
Working with bitwald has been exceptionally productive. They consistently deliver well-thought-out concepts and execute them successfully with creative solutions. What truly sets bitwald apart is their comprehensive approach - focusing not only on technical requirements but also on operational needs, seamlessly integrating what both our team and users require. We've developed robust processes together that continuously advance our product. Their reliability, structured methodology, and unwavering commitment make them an outstanding partner that I would recommend without hesitation.
Before & After
Before
- Multiple disjointed systems
- Delayed daily data synchronization
- Limited reporting capabilities
- High operational overhead
After
- Single unified platform
- Real-time data synchronization
- Comprehensive analytics
- Automated workflows
- Enhanced user personalization
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